PUSHBUTTON

Pushbutton is a South Korean fashion brand founded by Seung Gun Park, a former K-pop star turned designer. The brand was established in 2003 and has since gained international recognition for its unique and innovative designs. Pushbutton is known for its playful, bold, and often gender-fluid aesthetic, blending contemporary trends with vintage influences. The brand name, "Pushbutton," is inspired by Madonna's song "Hollywood," which includes the lyrics, "push the button."