JOHANNA PARV
Johanna Parv, an Estonian designer residing in London, launched her eponymous label after completing her MA in Fashion at Central Saint Martins in 2020. As an Isabella Blow Foundation scholar, she's honed her skills working with prestigious brands like Balenciaga, Christian Dior, and Burberry, focusing on functional yet elegant designs inspired by the professional women cycling through the city. Parv's creations perfectly blend contemporary luxury with performance wear, showcasing her expertise in crafting expertly tailored garments.