ALYX

Alyx is a contemporary fashion brand founded by Matthew M. Williams in 2015, known for its modern and industrial aesthetic blending streetwear with luxury. Signature hardware, like the rollercoaster buckle, sets the brand apart. Alyx has collaborated with Nike, embraces a gender-neutral approach, and is increasingly focused on sustainability. The brand showcases its collections at major fashion events, offering a unique blend of edgy urban designs and refined pieces.